Freestyle Movement: Brand Strategy & Identity Design

Branding is the single most important aspect of any business. Our approach entails a thorough analysis of a client's vision and target market, and then applying a fitting aesthetics in accordance with the innitial assessment. At FsM, our belief is that leaving a little room for flexibility is key for emerging businesses o truly find their voice, and we empower that notion by working with our clients to not only find a solid foundational identity, but also in continuing the development of existing brand images, and fine-tuning the brand in its every aspect. More than just logos and websites, FsM work with individuals and businesses to organize their vision and to create strategic sequences to develop and launch new concepts or services within their brand.

This is the logo and design elements that we came up with so far for our ongoing Audiovisual collaboration with GSP. The logo, and basic feel have been explored in preparation for the upcoming special releases of EPs & limited run apparel. For now be sure to check out the Music here or there.

Logo Treatment For SoILL Hold Company

Logo Treatment for the Illinois based climbing company SoILL, manufacturer of some of the coolest holds to climb on.

Dual Logo Design for Daniel Lucio/Kid Akimbo, and was put out in form of Business Cards, Tees, and matching website designed with some coding help from cypher13. We went for a simple, but sleek design on very affordable scales, with smooth vector ripples, sorted & selected the appropriate photos, and chromatic grey inflections.